For sure one thing Zwift are very good at is their email integration.
I’ve received some really helpful emails from them, telling me about group rides, forthcoming events, ways to do more with the software, and stuff like that. All very useful to a beginner.
A big part of why I wanted to do the indoor cycling approach to exercise has been the use of software like Zwift. Receiving achievements, and tracking my progress, breaking personal records and all that good stuff, it’s a big motivator for me. It might not work for everyone, but I like it.